Facebook is a great tool for keeping in touch and a great way to get your Social media marketing kicking butt. The flip side to this is that is easy to get lost and get buried under the waves of social media information overloading. How does it go for promoting your business though? I had some people say to me it really works for them and (more people than not) say it didn’t do a lot for them.
PAID FACEBOOK ADS
I have tried it once and I have to say it did nothing for me. I am reasonably tech savvy and tried to target my ads as best as I could. I got a few new likes on my page but upon investigating these like seemed to have originated from Indonesia. I highly doubt they have any interest in or disposable cash to spend on the product I was advertising. You do HAVE to target your audience well and have a product that is high value enough that it recovers the cost of the advertising. It can be done tho. Last time I looked the minimum spend per month was $30.
POSTING IN GROUPS
This I find to be the most effective method of getting attention to your product. Lets say your selling pet products and you only mail products out with Australia. Sign up to as many Pet related groups that focus on Australia and post in there. At least these people will be receptive to your posts. Best of all it only costs your time! There are of course qualifiers for this statement. You need to post engaging content that makes people want to buy your stuff.
FACEBOOK LIKE PAGES
Facebook like pages are free to set up. Anything free is worth doing. With the Facebook pages its really hard to reach more than 10% of your pages followers with a post, unless people start sharing your content. Again for people to share youre post you need to have content that engages
ARE WEBSITES NECESSARY?
One other thing I will point out is now more than ever (well really since the rise of myspace) social media alone does not cut it. You need a website. Anyone can access your site. You don’t have to be signed up to any particular social media site to access a website.
OTHER SOCIAL MEDIA SITES
Remember there are people on facebook, twitter, youtube, ebay, twitch, tik tok, instagram and many others. Unless you’re going to be active on all of these sites (which if you have the time and money is probably worth it) you need a central funnel where everyone can access your content. Facebook is still the largest social media site, but many people can’t handle the informaton overload that comes with Facebook. Unfortunatley many of your posts will get lost on facebook. Instagram is simple, but people just scroll through it. Different people want different things out of social media.
If this sounds daunting, don’t fret it. We’ll be putting articles up showing you how to get your online presence started and how to maximise the effort you put in. Or hey, just get in touch and we can help you out too!
Be sure to keep checking back here on a regular basis https://www.clickcanberra.com for more cool canberra related stuff!